Hi! I'm Aric.
You've probably made it here because you're interested in my work.
I have this site to both share and collect stuff I've created or had a significant input in making.
I'm lucky. I've had the opportunity to learn from and work with some really talented people. Great designers. Thinkers. Teachers. Coders. Writers. Presentors. And artists. I've always made it a point to absorb what I could and translate it into better ideas of my own.
As a creative, I pride myself on my versitility and adaptability. So far I've spent the majority of my career getting varying tastes of marketing, design, development, and IT as a jack of all things visual for a small startup, odrive.
This is just a collection of stuff I've worked on at odrive and some prior work.
Web Design
odrive.com
Full layout design, user experience, front-end coding, icon design, deployed w/ GAE, content writing
RYLA 5170
Wordpress template, modified code and structure to match needs, created all visual content, built seperate online registration system (PHP), curated and created media content (videos, images, social media)
Pulsepoint.com
Concrete 5 framework, code, graphics, secondary page design (Intern - homepage has since been altered)
LeapFILE.com
Worked with outside firm to revamp & moderinize, built custom page layouts & forms, deployed w/ GAE
UX/UI Design
odrive
odrive went through a massive visual overhaul in 2015 to prepare it for launch to GA from Beta. I redesigned the website and the webapp so that there would be a level of consistency in experience. To accomplish this, I standardized icon sets and styles for odrive properites, standardized webflows so that the experience was the same whehter you were connecting to a Google account or SFTP. I created all the materials for first time users and we analyzed and optimized the onboarding flow which helped us maintain more users.
Video Production
Marketing focused videos
I wrote, directed, and produced over 30 videos ranging from advertisement to new product announcements. These videos were often made for big announcements or launches. Many of them were even re-purposed and re-dubbed in other languages to share our message.
User adoption / Troubleshooting
Having a high-touch level with customers can be invaluable, but it's also time consuming and expensive. I created these sets of user adoption and troubleshooting video libraries which alleviated the need for dedicated support folks to answer the same questions time and again. (LeapFILE, Oxygen Cloud, & odrive were all supported products by the same company)